New Image Wellness & Beauty Spa Aruba
About
New Image sits on J.E. Irausquin Boulevard in Palm Beach, right in the middle of the high-rise hotel strip. It holds the #1 spot among spas in the area, which makes sense when you look at the 4.7 rating across 333 reviews and the 2025 Travelers' Choice award. The treatments run around $120 for an hour and a half, and the vibe is low-intensity — this is where you go to decompress, not to get worked over. The consistency shows up in the feedback. People mention the staff by name, which usually means they've been around long enough to know what they're doing. It's indoor, air-conditioned, and you book directly with them. If you're staying on Palm Beach and want a massage or facial without leaving the strip, this is the obvious call.
At a glance
- Category
- wellness
- Duration
- 1.5 hours
- Price
- $120
- Minimum age
- None
- Intensity
- ●○○○○
- Setting
- indoor
- Booking partner
- direct
- Product ID
—
Photos
© Management via TripAdvisor© Management via TripAdvisor
© Management via TripAdvisor© Management via TripAdvisor
© Management via TripAdvisor© Management via TripAdvisor
© Management via TripAdvisor© Management via TripAdvisor
More activities
OutdoorFrom $150© Management via TripAdvisorABC Tours Aruba
ABC Tours Aruba operates out of Oranjestad and has held the #3 spot among outdoor activities in the capital for a reason — it's a full-day commitment. The standard safari runs seven hours, which is longer than most competitors, and covers Arikok National Park, the natural pool, caves, and a handful of beaches in one loop. That scope explains the $150 price point, which is about double what shorter half-day land tours charge elsewhere on the island. The back-to-back Travelers Choice awards and the volume of reviews point to consistent execution, and the guides get mentioned often — not just for driving, but for pacing the day so it doesn't feel like a forced march. Families book this because the private routes skip the roughest terrain and can accommodate infants, which matters if you're trying to see the interior without bounce-testing a car seat. If you're on a cruise, ABC coordinates timing around port schedules. If you'd rather spend half the day at a beach club, this isn't that.
OutdoorFrom $75© Management via TripAdvisorRockaBeach Tours
RockaBeach Tours runs out of Oranjestad and consistently pulls top marks — #7 among all outdoor activities in the area, with back-to-back Travelers Choice awards and a 4.9 from nearly 10,000 reviews. That's not a fluke. The four-hour water tour format gives you enough time to move around the coast without burning a whole day, and the intensity level lands somewhere in the middle — expect some sun and activity, but it's not an expedition. The price sits around $75, which is competitive for a half-day boat experience in Aruba. Most routes hit snorkeling spots and coastal sights that bigger operators skip, and the crew tends to keep group sizes manageable. Direct booking is available, so you skip the markup. If you want a water day that's more structured than renting gear on your own but less anonymous than the cruise-ship charters, this is the window.
OutdoorFrom $100© Management via TripAdvisorAround Aruba Tours
Around Aruba Tours runs UTV excursions out of Noord, and the #1 ranking among outdoor activities in the area reflects thousands of trips without drama. This is a four-hour route through Arikok and the natural sites on the east side—caves, the Natural Bridge ruins, Alto Vista Chapel—straightforward land touring without the add-ons some operators bundle in. The price sits at $100, which puts it between the budget half-day trips and the seven-hour safaris that include natural pool swims and cruise port coordination. What you're paying for is reliable organization and the UTV format itself, which handles the dirt roads better than most rental cars and feels more hands-on than riding in a van. The 4.9 rating across 7,600-plus reviews suggests the operation runs consistently. If you want the longer day with natural pool access, ABC Tours offers that at a higher tier. If you just want the backcountry without committing to a full-day schedule, this is the middle option that works.
Source: TripAdvisor · view on TripAdvisor →
Photos by individual contributors as credited above.
Review summaries are AI-paraphrased from public traveler reviews.